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CLIF Kid

 
 
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CLIF Kid
Organic Kids Snacks

Analogfolk, 2017

Art Direction,
Branding

→ CLIF Kid is a kids' nutrition brand focusing on flavors made from organic ingredients. With an imaginative, kid-friendly creative approach and quirky personality we established a photography style, illustration style, tone of voice, and repeatable content that aligned with CLIF Kid's brand mission - to nourish kids that love to play.

We celebrate kids’ fun, goofy imaginations by creating a series called "Inventing Imagination" – images with simple doodles of kids becoming who they imagine themselves being. All illustrations in the Inventing Imagination series are hand-drawn over stock photography.